To this day, Search Engine Optimization (SEO) remains one of the most influential and effective digital marketing strategies. SEO is a constantly evolving discipline. It is grounded in both best practices and trending strategies. Google changes its algorithm at least every six months, with more minor changes occurring more frequently throughout the year. Online marketing is competitive, so staying proactive with what’s new and emerging in the SEO world is imperative. Fortunately, there are several ways to stay up to date with SEO. Here are some helpful tips on how to educate yourself on the latest SEO changes.
Read Up On SEO Trends Regularly
Keep yourself informed and stay up to date on SEO trends regularly. You cannot simply read an article on SEO every six months or read up on SEO once a year and expect to keep up with the current trends—schedule time each week to read up on the latest and newest trends. Consider a wide range of sources to get the most accurate overall picture, not just one blog or website.
Sign Up For SEO Blogs
There are quite a few great SEO blogs out there that provide valuable information. SEO blogs are a great way to learn about general topics and recent changes in the world of SEO. By participating in SEO blogs and forums, you will stay informed of upcoming algorithm updates from Google and other search engines and learn how to adjust your SEO strategies accordingly.
Follow SEO Experts On Social Media
Most SEO companies in USA post regularly on social media profiles and social media feeds. One of the biggest misconceptions about social media is that it is merely a means of entertainment. But this is not entirely true. Search engine optimization professionals share content on popular social media sites such as Facebook, Twitter, and LinkedIn. Some of these thought leaders may have ties or relationships with industry insiders who can provide them with advance notice of general fluctuations or changes in the industry.
Pay Attention To Podcasts
Podcasts offer a great way to get reliable ideas straight from notable business experts. You can enjoy them wherever you are, whether you’re commuting to work or running on the treadmill at the gym. Kevin Miller podcast is a great place to start. You will learn about content marketing, driving traffic with SEO, and other important business marketing tips.
Utilize Google Webmaster Central Blog
Google Webmaster is a robust platform that website owners can use to track and understand how their site interacts with Google. Google Search Central Blog provides:
- Official Google Search algorithm updates.
- Announcements of new Google Search features.
- SEO best practices.
Subscribing to this blog can be highly beneficial. This blog provides essential updates on search engine developments.
Visit SEO Forums
It is common for SEO experts to discuss possible algorithm changes and theories about what Google may be up to. A bonus is that forums allow you to ask questions and participate in discussions.
Watch YouTube And Webinars
With today’s advanced technology, we now have access to an unprecedented quantity of knowledge, together with valuable videos on platforms like YouTube and webinars hosted by leading experts. YouTube is a popular place for search engine optimization leaders to post content. These typically brief movies are a fantastic method to gather fast ideas and discover options for issues you’re dealing with.
If you have a bit of extra time to dedicate to your search engine optimization training, webinars are an easy way to increase your information. These are typically available on-demand in case you missed the live presentation and are an effective way to keep up with what’s happening within the industry.
Set Up Google Alerts On SEO News
Using Google to research SEO changes is the best way to stay up to date. Setting up Google Alerts can save you time. Google Alerts sends you an email whenever pages with relevant search terms appear on Google. It’s as simple as giving Google some keywords that are important to you (ex. “SEO news” or “SEO algorithm”). When new content hits, you’ll be the first to know.
Wrapping It Up
With continuous search engine algorithm updates, staying up to date and implementing SEO best practices is key to improving your rank, increasing organic traffic, and standing out from the competition. Staying current with SEO changes can be a difficult and time-consuming task, but it doesn’t have to be. There are several ways of informing yourself about SEO changes, but this article should be a good place to start. Blogs and podcasts such as the Kevin Miller Podcast can be incredibly beneficial. If you do not have the time or resources to learn about SEO, consider hiring a digital marketing agency.