The Instagram community is growing by leaps and bounds, with an average user growing from 27 million followers to 35 million in the last year. And if you’re a marketer for your brand, you’ve probably already discovered the numerous ways to use the platform to your advantage. This article uncovers how you can pin your own comment on Instagram and leverage this feature to grow your following and increase engagement on all of your pre-existing content. While reading, keep in mind that this article focuses on using strategies specific to Instagram as opposed to general social media tips and tricks. Also, while these strategies will work best if they are implemented as part of a larger marketing strategy, they are also useful stand-alone tips that can be implemented at any time.
How To Pin Your Own Comment On Instagram?
- Find a post that you would like to pin a comment to.
- Open the post (with the comment pinned) in Instagram’s app on your mobile device or desktop browser by clicking the Instagram icon.
- Click on the three dots in the top-right of the screen and select “Share.”
- Select “Add A Comment” from the drop-down menu and then enter your comment in the text box under “Add More Comments.”
- Click on “Pin” in the bottom right corner of your screen and then select which account you would like to pin this comment to (either your own account or another user’s).
- The comment will be pinned to that user’s Instagram profile, so make sure you are logged into that person’s account when you pin it! If you do not log into their account, they may not see it! Also, once a pin is added to an Instagram profile, it can’t be removed unless they delete their own post entirely or delete their entire Instagram profile.
- The pinned comment will appear in the Instagram app or browser under the post you pinned it to and can be viewed by anyone who views posts from that user.
- If you decide to pin your comment again, you can do so by repeating steps 1-7 above.
- When a post is pinned, a small blue “pinned” stamp appears at the bottom of the post and users can see this information in their feed or comments section of that user’s profile. There are various ways that you can use this feature to grow your following and increase engagement on all of your pre-existing content.
Why Is A Pinned Comment Important For Marketing On Instagram?
- A Pinned Comment is a way of directly communicating with your audience and showing them that you care about their feedback on that post.
- A Pinned Comment can be viewed by anyone who views your account, whether they are a follower or not.
- Your pinned comment will be visible to the person who posted the original photo for 24 hours (unless removed by that user). This is known as “influencer marketing”.
- In addition to being able to view a pinned comment, Instagram users can also write new comments underneath the pinned comment, so rather than replying to someone’s exact comment, they can reply to your comment! This allows you to engage with your audience in a more personal way and makes it easier for them to like and interact with your content on Instagram.
- A Pinned Comment can be removed by the person who posted the original photo if they choose (this is called “unpinning”). It can also be removed by you if you choose (you do have the option of repinning it again).
- If you use multiple accounts on Instagram, you can pin one comment from each account! For example, if you have an account for work and an account for personal use, this means that both accounts will have their own pinned comments under each post! By pinning two different comments in this manner, you are still engaging directly with only one person at a time when she is viewing your posts (instead of replying to both of your accounts).
- A Pinned Comment is a great way to get feedback on your post, as well as an opportunity to engage with people who care about the content you are sharing.
- You can also see how many times a pinned comment has been viewed and this information can be useful for determining which posts are most effective at engaging your audience so that you can improve your content going forward!
- You can use this feature to show off your influence in the community by pinning a comment from other influencers in the industry you are interested in (or even from people who have just discovered you). This allows you to establish yourself as a thought leader and opens up opportunities for future collaborations, collaborations which will be displayed to everyone who visits your Instagram account.
- The above tips are also applicable on other social media platforms, such as Twitter and Facebook! For example, on Twitter, when someone likes one of your posts or retweets it, it is known as “liking” the post (this is different from “retweeting” where they simply retweet one of your tweets). When they like the post or retweet it, they create an open window of opportunity for future engagement with them through direct message or email!
How To Track The Impact Of A Pinned Comment?
- When someone likes your pinned post, it will be displayed under the “Liked” tab in the Instagram app.
- You can also see how many times a pinned comment has been viewed and this information can be useful for determining which posts are most effective at engaging your audience so that you can improve your content going forward!
- If you want to see exactly who liked your post and when they did so, you can click on the link that appears after they like or retweet it. This will open up a window with all of their Instagram accounts, where you can view posts from each of their accounts in chronological order!
- To help with this process, I recommend that you have a “tag” for each of these influencers (that is, if you have an account for work and one for personal use, each account should have its own tag). This way when someone tags an influencer in one of their posts from their personal account, the post will appear under the relevant tag on your Instagram feed (instead of under both tags!). This is helpful because it means that people who are following both accounts will get to see all of their post content together in chronological order!
- You should also create two separate lists within the same profile: one list for people who tagged you in a post but only follow your personal account; another list for people who tagged you in a post but only follow your work account.
- When someone tags a person in a post but only follows their personal account, the post will appear under their personal tag on your feed. This is because people who follow both accounts will see all of their content together!
- If you want to keep track of which posts are most effective at engaging your audience, simply add the names of all the people who liked or retweeted your pinned comment to a spreadsheet and keep track of how many times each one has viewed your pinned comment (I recommend doing this in Excel so that you can easily sort through the results).
- You can use this information to determine which pins are most effective at engaging with people and then review your pinned comments regularly to make sure they are still being liked and retweeted (this is particularly important as it allows you to respond directly to comments that are liked or retweeted by influencers!).
- Whenever someone likes or retweets a pinned comment, they create an open window of opportunity for future engagement with them through direct message or email!
Summary
Instagram is full of marketers trying to engage their followers and get them to take action. A pinned comment is a great way to stand out from the crowd and encourage your followers to get involved with your content. However, it is important to keep in mind that a pinned comment is not a one-time strategy. It is something you should be doing regularly to stay relevant and increase engagement on your posts. With the tips and strategies outlined in this article, you can make the most of Instagram’s pinned comment function and build a more engaged community.
FAQs:
Q: When should I pin a comment?
A: Pinning a comment is best done when you have something to say and want to encourage engagement with your audience. For example, if you are posting an article that you wrote or a piece of content that you created (such as a blog post), pinning the comment section of the article is an effective way to encourage engagement. You can also pin comments on photos and videos if you want to encourage engagement!
Q: How do I know when someone likes or retweets my pinned comment?
A: You can see the total number of likes, retweets, and comments on your pinned comments by going into your profile settings and clicking “see all”. In the top right-hand corner of the screen, there will be a button that says “See more”. Clicking this button will take you to your profile settings where you can view every part of your account (such as blog posts, photos, videos, etc.). The number next to each one will show how many likes/retweets/comments each one has received.
Q: How do I find out who has liked or retweeted my pinned comment?
A: To find out who has liked or retweeted your pinned comment, go into your profile settings and click “see all” under the “Liked & Retweeted” section. In the top right-hand corner of the screen, there is a button that says “See more.” Clicking this button will take you to your profile settings where you can view every part of your account (such as blog posts, photos, videos, etc.).
