What Is Organic SEO? And 5 Steps To Improve Yours

by David Valdez
What Is Organic SEO

Have you been asked this question: What is organic SEO? Chances are, if you are in the industry of online marketing you have. The term organic SEO is so casually used nowadays and could lead people to believe that it is not as important as other forms of online marketing such as social media marketing. Organic SEO can be one of the most impactful strategies for a client’s website if done correctly. I want to take a step back and help you understand what organic SEO is and how it differs from other forms of search engine optimization.

What Is Organic SEO?

It’s a good thing to know what the term organic SEO means and what you can do to make your business better. Organic SEO refers to those techniques that improve a website’s presence in search engine results without resorting to paid advertising, which is called “pay-per-click,” or PPC. The use of PPC has its advantages, but search engines are also becoming more sophisticated in their ability to detect when these ads are being used. In order to maintain a strong presence on search engines, it’s important for businesses to not only understand what organic SEO is but also how to implement it.

How To Improve Organic SEO:

Step 1: Invest in Title Tags and Meta Descriptions

The biggest thing you can do for your title tags and meta descriptions is to spend time writing them well. Your goal should be to make the text in these fields as readable, informative and interesting as possible so that when people see them in search results, they click on your result rather than someone else’s. This can be a challenge since there’s a limited amount of space to work with but it pays off once you’re ranking highly on search engine results pages (SERPs). The better your titles are, the more likely people are to click on your content when they see it on Google instead of someone else’s.

Step 2: Analyze Your Content

Organic SEO includes things like backlinks, social media shares, and how long you stay on the first page of search results. The most important component of organic SEO is your website’s content. The better your content, the more likely people are to read, share it, and link to it. All these factors are a way for Google (and other search engines) to determine what your content is about, who you are as a brand, and if you deserve to be on the front page or not. What does good organic SEO look like? It looks like your site always shows up at least on the front page of Google for relevant searches. It means having a website with good content that people will want to read and share so that they can get their followers to come to your site too. 

One of the most important parts of organic SEO is using relevant keywords and subject matter. If you write about something only vaguely related to your niche, nobody who searches for that term will find you, leading them to click on other results instead. You can avoid this by tracking the keywords that people are searching for, then finding a way to incorporate them into your content.

Step 3: Focus On Link Building

In order to increase your organic SEO, you need to focus on link building. This type of link building can be done by writing articles or doing interviews with websites that are interested or related to your business. For example, if you run a blog about health care, then you might consider writing articles for other websites about health care topics. The articles that you write need to be unique and they should be optimized with backlinks in order to improve your ranking.

This process will take some time, but it is worthwhile because link building is one of the most important parts of organic SEO and this strategy will help your website rank higher on SERPs.

Step 4: Ensure Your Site is Mobile-Friendly and Loads Fast

As important as organic SEO has become, one of the biggest mistakes webmasters make is not optimizing their sites for mobile devices. If a site isn’t optimized for mobile users, Google will have to spend extra time crawling through pages to get the information it needs. This causes the page load times to suffer and can actually drop your site in rankings.

The best way to ensure your site is fully optimized for mobile devices is by using responsive design. This means that as soon as a visitor loads your website, they’ll see a version that’s been tailored to whatever device they’re using. This means no matter if they’re viewing on a laptop or smartphone, they’ll see your site in its entirety with no issues.

Step 5: Always Measure the Results of Your Work

When SEO is organic, it means you’re improving your website’s search engine rankings without using black-hat or gray-hat methods. It’s not a matter of whether black-hat or gray-hat methods are wrong; they are designed to manipulate the search engine results and can often be detrimental to your website. However, there are plenty of tools available that can help you to find what you need without manipulating the search engines. With so many tools out there, you may wonder how you can measure the effectiveness of your work. These five steps will help you be sure that your organic SEO efforts are actually working:


SEO is the foundation for any solid marketing strategy, but it can be a complex and daunting task to tackle. However, organic SEO still has plenty of room for growth, and no matter how you choose to build your own website, you should have plenty of options that lend themselves to growth potential.

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